I had a meeting with a new client, a few days ago. It was amazing. The person was friendly and passionate about his work. He was clear about what he wanted. I was glad to have a chance of working with someone, young and ambitious like me.
We approached this client after we had a look at a testimonial video on their page. It was poorly shot, on a smartphone. I was told that the choice for a smartphone was the last resort while they did have a personal camera to shoot their internal videos. It was a prosumer camera, good enough for their work.
I saw those videos. Although, the camera is suitable for their production the video lacked quality. No audio equipment was used, which made the sound terrible. But, the content was powerful. The footage I was shown, had a soul.
I was asked to edit the footage to make it more attractive. Although the editing could make it beautiful, the bad audio was inevitably going to project an amateurish feel. Not something a brand will want.
In the end, I did deliver a product that they loved. It was much better than what it was earlier but it still cannot stand against their competitors who learned their lessons beforehand and involved a professional from the initial stages itself.
I regret not being there a year before, to shoot that project. At least the content wouldn’t have been compromised due to the poor production quality. A reshoot was nearly impossible which made the matter even worse.
If the said company decides to continue with their in-house production without any professional help, I know they wouldn’t survive in the long run. Most businesses don’t have time to look into the technical aspects of the video. A professional can help you with that.So, before you think of jumping straight into production by investing in an expensive camera try considering a production company instead.
If you compromise on the video, you compromising on your brand’s identity. So, before you think of jumping straight into production by investing in an expensive camera try considering a production company instead.
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